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Criteo Case Study

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CASE STUDY Ad tech star Criteo's big data relies on NTT Com infrastructure to provide critical services for businesses in the APAC region With our continued focus on delivering new options for our clients such as our mobile services and our new performance engine, we are poised to capture the massive opportunity ahead of us. With 700+ new clients added in Q2 2015 alone, we are growing fast and will look to expand into emerging markets such as China, Russia and Latin America. We are fully confident that our infrastructure with NTT Com will keep pace and support us. Romain Niccoli, Co-founder & CTO, Criteo Background Criteo is a top performance marketing company and a pioneer of the online advertising form, retargeting. Retargeting helps companies reach users who visited their websites but left without actively engaging (such as buying a product on the website). This is also referred to as conversion. Criteo's performance engine, based on machine learning and predictive technology, helps its customers reach these users who did not convert, by displaying personalised ads in real-time. To identify potential users, Criteo's algorithms process a vast amount of rich, purchase-intent data. Criteo places a bid in real time for ad space available in websites referred to as 'publishers'. It then determines the product(s) most likely to receive a click for sale, creates a banner dynamically and then displays it. This process is completed in less than 100 milliseconds. In 2014 alone, Criteo analysed 430 billion transactions to serve 740 billion ads. It generated $17.5 billion in post-click sales for its customers in the 12 months preceding June 2015. Criteo's own growth numbers are similar to the big data it deals with proving the success of performance marketing as well. Established in France in 2005, Criteo clocked high growth rates and won the Deloitte's Technology Fast 500 in the EMEA region in 2012 for its rapid growth between 2007-2012. This growth rate was also greater than any other European company by more than 1000% for that time period. With a number of large global players such as Sony and Yahoo! Japan as its customers, Criteo is a market leader and game changer in the advertising technology market. NTT Europe Ltd. Email: Visit us online at

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