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Xura Case Study

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CASE STUDY Cloud first strategy underpins Xura's expansion For us, we would not like to worry about the management of the hardware part of our infrastructure. We would like to operate on a 'software only' basis, as that is what we think would fit into the fast market we are in and the kind of growth we want to achieve. With a provider like NTT Communications, with their global presence and reputation we can have that peace of mind that we are in safe hands. Francesco Casi, VP for Cloud and Professional Services, Xura Background: A top messaging platform provider Xura, born out of the merger of Comverse Inc and Acision, is an industry leader in digital communications providing messaging platforms to operators and enterprises worldwide. Its platform delivers SMS, MMS, IP-based messaging, RCS, Web RTC and voice messaging services to its clients. With 50% of the market share in global SMS traffic, Xura handles 500 million messages a day and is growing rapidly in a fast paced business sector. With over 20 years' experience, Xura helps its clients deliver mobile engagement services that interoperate across IP platforms and enrich the user experience. Xura's customers include eight of the top ten global mobile operators and its services reach over three billion end points. Its solutions, which can be implemented quickly and easily in privately-owned and cloud-connected networks, bring new monetization and engagement opportunities with today's multi- device, multi-service consumer. NTT Europe Ltd. Email: info@ntt.eu Visit us online at www.eu.ntt.com Objectives: Consolidate fragmented infrastructure, support expansion In Xura's existing setup, some of its software was deployed in-house, some within the premises of its customers and some in its mobile operator's data centers. Xura needed a provider that could help to consolidate its current development platform and move it to the cloud so as to centralize management of its software platform and bring agility and speed in deploying changes and updates. Xura plans to expand into South America and China where the demand for messaging platforms is growing. It was critical to Xura to work with a provider that is able to support this expansion. Xura was looking for a partner who can help meet its customer's demands both now and in the future.

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